A chart-topping game that’s been sweeping the globe has been launched for the Amazon Echo and now boasts voice assistant Alexa as its game host. And initial reaction to the voice game, by players trialling the technology, has been that it’s even more addictive than the original app – with an additional amusing element of […]
A chart-topping game that’s been sweeping the globe has been launched for the Amazon Echo and now boasts voice assistant Alexa as its game host.
And initial reaction to the voice game, by players trialling the technology, has been that it’s even more addictive than the original app – with an additional amusing element of Alexa trash talking you when you get a terrible score.
The Higher Lower Game for Amazon’s Alexa been developed by Manchester digital product agency Code Computerlove.
Its creation highlights the opportunity for brands and business to develop or adapt clever products to capture users of this increasingly popular technology – taking Echo’s use beyond playing music or operating home appliances.
The Higher Lower Google search trends game asks players to guess which of two Google search terms is most popular and to see how many they get right in a row to achieve, and continually try to beat, their high score.
Code Computerlove’s Tony Foggett says: “Higher Lower is part of our IP team’s commitment to building our own consumer facing products that reinforce to clients that we can help them generate money with innovation.”
Tony added: “Our ongoing development of the game and the platforms on which it can be played is evolving as The Higher Lower Game’s popularity soars. By reinvesting revenue now being generated by the app, we’re able to iterate and improve the game and user experience further. A version for Amazon Echo was a natural next phase.
“Creating the game for Alexa has been an interesting opportunity to explore this platform in a meaningful way, in line with Code’s test and learn ethos, and as an exercise to experiment with new technologies. We are still iterating the voice interface design, which poses unique design challenges we haven’t faced before.”
About the Higher Lower Game
Having already been played more than half a billion times via its app and responsive site, the app reached the Number One spot in the iOS App Store chart last year.
To date the mobile app has been downloaded more than six million times and achieved more than 500 million plays – with players spanning every single country across the globe.
Fuelling its notoriety, The Higher Lower Game was picked up by the world’s most subscribed to YouTuber PewDiePiewho posted a video of himself playing the game. This video alone has now been viewed more than seven million times and shared by thousands. Research shows that there are now 113,000 similar videos showing The Higher Lower Game in action.
The game creates moments of astonishment and ‘reaction’ to popular topics that everyone is talking about and interested in. This makes it highly sharable and compelling to keep playing.
To play via Amazon Echo, website or to download the apps visit http://www.higherlowergame.com/
