ITV is reportedly studying its results after conducting trials of digital product placement technology, which inserts brands and clickable ads in online versions of shows.Broadcast magazine reports that the broadcaster is aiming to boost income streams via a trial to insert digital product placement and clickable ads into the online version of Coronation Street. Broadcast […]
ITV is reportedly studying its results after conducting trials of digital product placement technology, which inserts brands and clickable ads in online versions of shows.Broadcast magazine reports that the broadcaster is aiming to boost income streams via a trial to insert digital product placement and clickable ads into the online version of Coronation Street.
Broadcast magazine cited a source saying :“It’s early days but we have to look at all the options and the strength of advertiser demand. “We’re investigating if there’s an appetite and whether the cost warrants the investment,” the source said.
29/03/2010
