A new study from Key Note predicts that online adspend will continue to show strong growth through the rest of 2008 and into 2012, writes Brand Republic. The firm expects online to grow 31.4% in the UK over the course of this year. Figures from IAB UK put online adspend at £1.7bn for the first […]
A new study from Key Note predicts that online adspend will continue to show strong growth through the rest of 2008 and into 2012, writes Brand Republic. The firm expects online to grow 31.4% in the UK over the course of this year. Figures from IAB UK put online adspend at £1.7bn for the first half of 2008, up 21% while the latest Bellwether Report forecast that online would remain strong as companies cut their marketing costs. Online advertising in the UK continues to be driven by the growing use of broadband services with Key Note reporting that 93% of respondents to their survey go online at home. The report also found that marketers had so far “under-exploited” the possibilities presented by social networking sites as a means of engaging consumers.
From Brand Republic: http://www.brandrepublic.com, 31/10/2008
Key Note: http://www.keynote.co.uk
