The success of The Lego Movie has propelled the Lego brand to the number one top spot, overtaking Ferrari. The study, from brand valuation and strategy consultancy Brand Finance puts thousands of the world’s top brands to the test. Ferrari was last year’s most powerful brand, but has since dropped to ninth. Many Ferrari owners […]
The success of The Lego Movie has propelled the Lego brand to the number one top spot, overtaking Ferrari.
The study, from brand valuation and strategy consultancy Brand Finance puts thousands of the world’s top brands to the test.
Ferrari was last year’s most powerful brand, but has since dropped to ninth.
Many Ferrari owners and aspiring owners are extremely brand-conscious, making the loss of the ‘world’s most powerful brand’ accolade, which Ferrari has held for several years, a particularly heavy blow.
Brand Finance CEO David Haigh commented, ‘Ferrari is still in a strong position and its brand value has actually increased 18% this year to $4.7 billion. The new strategy to capitalise on the brand will certainly drive short term value but over-exploitation risks lasting damage.’
The top 10 of the world’s leading 500 brands was dominated by technology companies.
Apple, which is currently undertaking secret automotive research, capped a record-breaking month with the highest brand value in history of $128.3bn.
Twitter has been confirmed as the fastest growing brand, with its value nearly tripling in a year, increasing from $1.5 billion in early 2014 to $4.4 billion.
Vodafone emerged as the leading UK-based company. With a value of $27.3bn, Brand Finance handed the telecoms giant 22nd place, just edging out HSBC.
Tesco was the biggest loser among UK brands this year, with its familiar red, white and blue logo losing more than 37% of its value, falling to $11.1bn.
