Microsoft has updated its logo for the first time since 1987, with a more modern look that matches the metro-style tiles of its new Windows Mobile operating system. The new logo features a lighter, grey typeface and a streamlined version of the multi-coloured square associated with its Windows products. The updated look is already live on the microsoft.com home page.
Watch the launch video here:
The redesigned logo was created to “signal the heritage but also signal the future – a newness and freshness,” said Microsoft’s general manager of brand strategy Jeff Hansen.
Microsoft is preparing to launch a new range of products ahead of the holiday season. Its Windows 8 and Windows Phone 8 operating systems, as well as its own Surface tablet PC, will be released this autumn.