The announcement in March that Microsoft was interested in advertising yield management specialist Rapt (reported by vnunet.com) was particularly interesting because of the effect Rapt has had on the pricing of online advertising in the US domestic market. The smart technology creates a new landscape for advertising buying and sales which marks a step change […]
The announcement in March that Microsoft was interested in advertising yield management specialist Rapt (reported by vnunet.com) was particularly interesting because of the effect Rapt has had on the pricing of online advertising in the US domestic market. The smart technology creates a new landscape for advertising buying and sales which marks a step change in the way the industry works. Rapt’s portfolio of clients includes Microsoft, Expedia, Dow Jones, The New York Times and Yahoo!
vnunet.com: http://www.vnunet.com, 14/03/2008
Rapt: http://www.rapt.com
