Microsoft has completed its biggest ever purchase with the $6.5bn (£3.2bn) acquisition of aQuantive, writes Netimperative. The deal was first announced in May and will now see Microsoft creating a new business group based around aQuantive’s operations. The Advertiser and Publisher Solutions (APS) Group will be responsible for all of Microsoft’s ad platforms including Atlas, […]
Microsoft has completed its biggest ever purchase with the $6.5bn (£3.2bn) acquisition of aQuantive, writes Netimperative. The deal was first announced in May and will now see Microsoft creating a new business group based around aQuantive’s operations. The Advertiser and Publisher Solutions (APS) Group will be responsible for all of Microsoft’s ad platforms including Atlas, DrivePM and Microsoft’s own AdCentre. In-game ad firm Massive and mobile ad firm ScreenTonic will also be incorporated into the APS division.
From Netimperative: http://www.netimperative.com, 14/08/2007
Microsoft: http://www.hitwise.co.uk
