Tablet and smartphone owners in Germany, Italy and the U.K. are more likely than American device owners to make a purchase online via PC after viewing an ad on their tablet or smartphone, according to a new study looking at mobile advertising effectiveness. The research from Nielsen found that Italian device owners are the most […]
Tablet and smartphone owners in Germany, Italy and the U.K. are more likely than American device owners to make a purchase online via PC after viewing an ad on their tablet or smartphone, according to a new study looking at mobile advertising effectiveness. The research from Nielsen found that Italian device owners are the most likely to click on an ad to seek out further information on a product advertised on their tablet or smartphone.
Mobile advertising effectiveness ranked lowest in the US, with the study indicating that Americans are the least likely to make a purchase on their smartphone after viewing an ad.
Finally, US tablet owners are more likely to click on a mobile ad or search for more information after viewing a mobile ad than US smartphone owners.
Source: www.nielsen.com
