Mobile consumption behaviour in the UK

Oct 5, 2012 | Uncategorized

The UK utilised text messaging more than any of the 5 European countries surveyed (91.6%) during the 3 month survey period ending July 2012. External apps were popular in the UK with a 56.9% usage rate, exceeding the European average by more than 11%. Mobile gaming in the UK (38.6%) was more popular than listening […]

The UK utilised text messaging more than any of the 5 European countries surveyed (91.6%) during the 3 month survey period ending July 2012. External apps were popular in the UK with a 56.9% usage rate, exceeding the European average by more than 11%. Mobile gaming in the UK (38.6%) was more popular than listening to music via mobile (30.6%).
Mobile consumption behaviour in the UK. The UK utilised text messaging more than any of the 5 European countries surveyed (91.6%) during the 3 month survey period ending July 2012. External apps were popular in the UK with a 56.9% usage rate, exceeding the European average by more than 11%. Mobile gaming in the UK (38.6%) was more popular than listening to music via mobile (30.6%).


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