MySpace in implementing a novel way of generating ad revenues and resolving copyright issues with regards to copyrighted video clips uploaded by users, writes Netimperative. Using new technology from Auditude all clips uploaded to the social networking service will be scanned and compared against a library of 1bn minutes of content. The system can then […]
MySpace in implementing a novel way of generating ad revenues and resolving copyright issues with regards to copyrighted video clips uploaded by users, writes Netimperative. Using new technology from Auditude all clips uploaded to the social networking service will be scanned and compared against a library of 1bn minutes of content. The system can then automatically insert ads into videos which contain professional content, with MySpace sharing revenues with the original content copyright holders. Clips will also feature system-generated overlay bars with information about the clip and links to buy original episodes or films. MTV Networks have already signed up as partners to the service and MySpace have said that further ad formats and partners will follow. The firm has also said that it will still remove clips at the request of copyright owners.
MySpace has also launched its new “Profile 2.0” user interface, giving users new tools and features for editing their profiles. Layouts can now be changed using a drag-and-drop interface and users can create categories for different contacts allowing them to select what information different groups of people can see.
MySpace has now overtaken Yahoo! as the leading publisher of online display ads in the US, accounting for 15.9% of all display ads in June. According to comScore the site attracted 75m unique users in the US and 122m unique users worldwide.
From Netimperative: http://www.netimperative.com, 06/11/2008
MySpace: http://www.myspace.com
