Online adspend in the UK grew 17.1% during 2008 to reach £3.35bn, a year-on-year increase of £540m, according to IAB UK’s bi-annual online advertising expenditure study. In comparison, total UK advertising fell 3.5% in the same period to £17.5bn. In total, online advertising accounted for 19.2% of all UK advertising during 2008 (from 15.5% in […]
Online adspend in the UK grew 17.1% during 2008 to reach £3.35bn, a year-on-year increase of £540m, according to IAB UK’s bi-annual online advertising expenditure study. In comparison, total UK advertising fell 3.5% in the same period to £17.5bn. In total, online advertising accounted for 19.2% of all UK advertising during 2008 (from 15.5% in 2007). However this peaked at 19.8% in the second half of the year, overtaking total press display advertising. The UK is now the world’s leading online advertising market: £1 in every £5 of ad budgets is spent online.
Paid-for search remained the leading sector, accounting for 59.3% of all online advertising, with year-on-year growth of 22.7% (to £1.987bn).
IAB UK: http://www.iabuk.net, 01/04/2009
