Total online adspend surpassed £3bn for the first time during 2007 according to new figures from the Advertising Association and WARC, writes The Guardian. Online now represents 16% of the total UK advertising market. Online grew 39.5% year-on-year to remain the UK’s fastest growing sector while total UK adspend grew 4.2% in 2007 to £19.4bn. […]
Total online adspend surpassed £3bn for the first time during 2007 according to new figures from the Advertising Association and WARC, writes The Guardian. Online now represents 16% of the total UK advertising market. Online grew 39.5% year-on-year to remain the UK’s fastest growing sector while total UK adspend grew 4.2% in 2007 to £19.4bn.
From The Guardian: http://www.guardian.co.uk , 10/06/2008
The Advertising Association: http://www.adassoc.org.uk/
