The industry continues to set new records as revenues leap 26% year-on-year. The latest figures from the US Interactive Advertising Bureau and PricewaterhouseCoopers LLP show how the world’s largest online advertising market continues to grow at a rapid pace, reaching a new record of $4.9bn (£2.45bn) for the first quarter of 2007. Specific drivers of […]
The industry continues to set new records as revenues leap 26% year-on-year. The latest figures from the US Interactive Advertising Bureau and PricewaterhouseCoopers LLP show how the world’s largest online advertising market continues to grow at a rapid pace, reaching a new record of $4.9bn (£2.45bn) for the first quarter of 2007. Specific drivers of the growth include search engine advertising, video formats and the continued growth of online in the purchase research process.
Source: IAB US http://www.iab.net, 06/06/2007
