New US figures from the IAB and PwC show that online adspend grew 15% year-on-year in the first half of 2008 to reach $11.5bn, writes ClickZ. Q2 adspend was up 13% year-on-year to $5.7bn but was down 0.3% from Q1 this year. Search revenues were up 24% to $5.1bn or 44% of all online adspend. […]
New US figures from the IAB and PwC show that online adspend grew 15% year-on-year in the first half of 2008 to reach $11.5bn, writes ClickZ. Q2 adspend was up 13% year-on-year to $5.7bn but was down 0.3% from Q1 this year. Search revenues were up 24% to $5.1bn or 44% of all online adspend. Display advertising rose 19% to $3.8bn (33% of all online adspend).
PwC expect that online adspend in the US will total between $22bn and $25bn for the whole year. This estimate is further reinforced by data from eMarketer which has projected online adspend figures of $24.5bn on annual growth of 17.4%.
From ClickZ: http://www.clickz.com, 07/10/2008
IAB US: http://www.iab.net
% of second quarter revenues
Source: IAB US
IAB US: http://www.iab.net
