The latest Quarterly Survey of Advertising Expenditure study from the Advertising Association shows that online adspend reached £3.3bn during 2008 – an increase of 17.3%, writes Brand Republic. All other media fell during 2008 as total adspend across all media declined 3.9% during the year. Fourth quarter expenditure was hit particularly hard with expenditure down […]
The latest Quarterly Survey of Advertising Expenditure study from the Advertising Association shows that online adspend reached £3.3bn during 2008 – an increase of 17.3%, writes Brand Republic. All other media fell during 2008 as total adspend across all media declined 3.9% during the year. Fourth quarter expenditure was hit particularly hard with expenditure down 9.6% year-on-year.
From Brand Republic: http://www.brandrepublic.com, 16/03/2009
Advertising Association: http://www.adassoc.org.uk
