ZenithOptimedia has upgraded its predictions for online adspend’s share of the total global ad market for 2008 from 9.4% (from its December forecast) to 9.7%, writes Netimperative. Online is expected to show strong growth despite a slowdown in US and Western European total adspend. For 2009 the firm is expecting online to take an 11.1% […]
ZenithOptimedia has upgraded its predictions for online adspend’s share of the total global ad market for 2008 from 9.4% (from its December forecast) to 9.7%, writes Netimperative. Online is expected to show strong growth despite a slowdown in US and Western European total adspend. For 2009 the firm is expecting online to take an 11.1% share of global adspend – up from its previous forecast of 10.4%.
From Netimperative: http://www.netimperative.com, 02/04/2008
ZenithOptimedia: http://www.zenithoptimedia.com
