Nielsen Online have released new research which shows that activity in the UK’s online display advertising sector grew 21% year-on-year in the first four months of 2009, writes Media Week. The research studied the online display ad market by tracking three metrics: the number of advertisers; the number of individual campaigns they ran; and the […]
Nielsen Online have released new research which shows that activity in the UK’s online display advertising sector grew 21% year-on-year in the first four months of 2009, writes Media Week. The research studied the online display ad market by tracking three metrics: the number of advertisers; the number of individual campaigns they ran; and the number of ad creatives used. On average, 5,900 advertisers ran online display ad campaigns each month; 11,000 campaigns were run; and 32,000 ad creatives were used.
Growth was predominantly driven by big brand advertisers in the retail and finance sectors such as Tesco, Marks & Spencer, HSBC and Barclays.
From Media Week: http://www.mediaweek.co.uk, 04/06/2009
Nielsen Online: http://www.nielsen-online.com
