eMarketer’s latest look at the UK market has found that nearly 37m people went online in an average month during 2007 – over 60% of the UK’s population. eMarketer expects the number to keep rising and predicts that 70% of the population will be regularly online by 2012. The high levels of internet usage mirror […]
eMarketer’s latest look at the UK market has found that nearly 37m people went online in an average month during 2007 – over 60% of the UK’s population. eMarketer expects the number to keep rising and predicts that 70% of the population will be regularly online by 2012. The high levels of internet usage mirror levels of online shopping as the UK is predicted to account for at least 40% of all Western European online sales during 2008. Average spend per buyer is also set to increase during the year to over £1900. eMarketer expects the UK’s share of European online retail to decrease slightly in the next few years as other markets catch up though the UK will remain the single greatest European market in 2011.
From eMarketer: http://www.emarketer.com, 19/02/2008
