Nintendo shares drop as investors respond to details of licencing agreement. Nintendo have seen shares rise some 60% since the augmented reality game phenomenon Pokémon Go launched. However, shares have fallen back on the announcement that Pokémon Go was developed by US firm Niantic and Nintendo announced profits from licensing and fees would be limited. […]
Nintendo shares drop as investors respond to details of licencing agreement.
Nintendo have seen shares rise some 60% since the augmented reality game phenomenon Pokémon Go launched.
However, shares have fallen back on the announcement that Pokémon Go was developed by US firm Niantic and Nintendo announced profits from licensing and fees would be limited.
The debate and investor sentiment will no doubt continue to vacillate and some pundits are stating this latest fall is an over-reaction to the announcement.
The adoption of Pokémon Go shows no signs of abating despite several major outages (servers down for over six hours) and glitches within the game over 30 million users have downloaded the app.
Finally, its launch in Japan this week accompanied by a claimed local sponsorship from MacDonald’s provides an interesting commercial development, which will be watched by analysts and marketers alike.
