Porn sites in the UK get more Internet traffic than social networking sites, with only entertainment and search sites getting more traffic, according to new data. The research, from Tel Aviv-based web measurement company SimilarWeb, found that 8.5% of clicks in June were on legal pornography sites in the UK. But this pales in comparison […]
Porn sites in the UK get more Internet traffic than social networking sites, with only entertainment and search sites getting more traffic, according to new data.
The research, from Tel Aviv-based web measurement company SimilarWeb, found that 8.5% of clicks in June were on legal pornography sites in the UK.
But this pales in comparison to Germany, where clicks to porn sites account for up to 12.5% of traffic; and Spain, where it accounts for 9.6%.
Still, the UK is above the world average of 7.7%, and just slightly ahead of the US, where traffic to adult sites makes up 8.3% of clicks.
SimilarWeb watches the activity of people who have installed one of its browser plugins.
Buchuk said around 1 percent of Internet populations in most western countries use its plugins so a reliable estimate can be made.
This was eclipsed only by “arts and entertainment” sites such as video-sharing site YouTube, the figures showed. YouTube got 9.5 percent of clicks while search engines got 15.7 percent.
The figures do not include traffic from mobile phones, or illegal searches for child abuse.
Source: http://www.similarweb.com/
