New figures from IDC show that online ad revenues in the US rose 24% year-on-year in Q1 to reach $7.1bn (£3.6bn), writes ClickZ. IDC predict that quarterly online ad revenues will continue to grow between 15% and 20% during each quarter of this year. The firm also predicts that US online adspend will more than […]
New figures from IDC show that online ad revenues in the US rose 24% year-on-year in Q1 to reach $7.1bn (£3.6bn), writes ClickZ. IDC predict that quarterly online ad revenues will continue to grow between 15% and 20% during each quarter of this year. The firm also predicts that US online adspend will more than double in the next five years from $25.5bn (£12.9bn) in 2007 to $51.1bn (£25.8bn) in 2012. Online’s share of the total US ad market will grow from 8.6% to 15.6% during the same period. Globally, IDC predict that online adspend will reach $106.6bn in 2011 from $65.2bn this year, representing 13.6% of all worldwide adspend.
IDC’s study also showed that Google’s net share of the US ad market rose from 23.1% in Q1 2007 to 24.8% in Q1 this year.
From ClickZ: http://www.clickz.com, 10/06/2008
IDC: http://www.idc.com
