Radio advertising could fall up to 2% this year as the local advertising sector slows, writes Mediaweek. Revenues could drop below $20bn for the first time since 2002 as the industry faces its eighth year of slow-to-no-growth. Radio is said to be facing its worst crisis since the 1950s when it struggled through recession, the […]
Radio advertising could fall up to 2% this year as the local advertising sector slows, writes Mediaweek. Revenues could drop below $20bn for the first time since 2002 as the industry faces its eighth year of slow-to-no-growth. Radio is said to be facing its worst crisis since the 1950s when it struggled through recession, the Korean War and the advent of television.
From Mediaweek: http://www.mediaweek.com, 31/12/2007
