Over nine in ten UK adults tuned in to radio stations each week during the last quarter of 2010, with more people switching from analogue to DAB radios, according to new figures. The radio listening figures, announced by RAJAR (Radio Joint Audience Research) reveal that 46.7m people tuned in each week, representing 90.5% of the […]
Over nine in ten UK adults tuned in to radio stations each week during the last quarter of 2010, with more people switching from analogue to DAB radios, according to new figures.
The radio listening figures, announced by RAJAR (Radio Joint Audience Research) reveal that
46.7m people tuned in each week, representing 90.5% of the UK population (aged 15+).
This is good news for the radion industry, as it shows more people are tuning in, with a 750,000 rise on the same period in 2009.
Meanwhile access to DAB receivers was up 7.9% year-on-year, now reaching 18.5m adults, as the UK looks forward to the digital switchover (now likely to take place in 2020).
Radio listening via mobiles was also up 4.1% on Q3, with 13.3% of adults saying they have accessed radio this way.
Weekly reach for listening to radio via digital platforms increased by 22.1% year-on-year, with 20.9m tuning in this way.
Q4 digital listening hours climbed 26.9% to 262m hours. DAB radio accounted for 63.2% of all digital hours, with significant rises via DTV (digital television) – up 36.6%, and internet – up 54.9%, breaking the 3% barrier for the first time.
