Property website Rightmove has introduced an innovative new search tool to its website. Draw-a-Search allows people to sketch out their own search shape on a Google Map and perform property searches on that specific area. The tool works by connecting a series of points together to form a shape covering the exact area that the […]
Property website Rightmove has introduced an innovative new search tool to its website. Draw-a-Search allows people to sketch out their own search shape on a Google Map and perform property searches on that specific area.
The tool works by connecting a series of points together to form a shape covering the exact area that the home-hunter would like to search in. These shapes can then be saved to receive property alerts when relevant homes in that area become available, and even be shared with others on Facebook and Twitter.
09/08/2010
Miles Shipside, commercial director of Rightmove, comments: “Home-hunters often have a very specific search area in mind that does not neatly fit in a post code area or a radius of a town. Using Draw-a-Search they can now specifically define that area to fully customise and fine-tune their property search process.”
Draw-a-Search is already proving popular with over½ million search shapes executed on site within the first fortnight of its release.
Various applications of the tool are being seen, from smaller scale searches such as school catchment areas to larger expanses of the countryside and groups of coastline towns.
Shipside adds: “With Draw-a-Search we’ve been able to make the home-hunting process more engaging and fun for our users. People are drawing out the areas they’d like to move to on Rightmove and then uploading the shapes to social media sites like Facebook and Twitter to discuss with their friends and family.”
To try out Draw-a-Search please visit the following link including a full video tutorial… http://www.rightmove.co.uk/draw-a-search.html
