Total UK advertising budgets were revised down for the seventh consecutive quarter according to the latest Bellwether report, with only 10% of firms planning to spend more in 2009 (against 38% planning to cut budgets), writes Media Week. Online search remained the least affected sector with a 5.4% decrease, followed by direct marketing (7.5%), online […]
Total UK advertising budgets were revised down for the seventh consecutive quarter according to the latest Bellwether report, with only 10% of firms planning to spend more in 2009 (against 38% planning to cut budgets), writes Media Week. Online search remained the least affected sector with a 5.4% decrease, followed by direct marketing (7.5%), online advertising (7.9%), sales promotion (8.8%), main media (18.4%) and “all other” (23.8%).
Overall, the report found that budgets are being cut at a slower rate than the previous quarter.
Media Week: http://www.mediaweek.co.uk, 13/07/2009
Institute of Practitioners in Advertising (IPA): http://www.ipa.co.uk
