September was another bumper month for digital marketing, with Apple Watch, Alibaba’s huge IPO and Microsoft buying Minecraft for a whopping $2bn. We also saw Facebook taking on Doubleclick with ads following users around the web for the first time. View our monthly round-up newsletter below… With the Apple Watch revealed, will the internet of […]
September was another bumper month for digital marketing, with Apple Watch, Alibaba’s huge IPO and Microsoft buying Minecraft for a whopping $2bn. We also saw Facebook taking on Doubleclick with ads following users around the web for the first time. View our monthly round-up newsletter below…
With the Apple Watch revealed, will the internet of things finally go mainstream? The electronic giant’s knack for taking technology to the masses could provide the tipping point for smart homes, driverless cars and intelligent toothbrushes that will soon transform modern life (and marketing in the process).
The big news from Facebook this month was Atlas. Moving beyond the social network, Facebook ads will now follow users around the web. How this will develop and link to other online platforms will determine whether the tool can be a serious contender to Google.
This month also saw the evolution of two major forces in digital. In China, Alibaba’s IPO valued the retailer on par with Facebook (worth more than Amazon and eBay combined). Meanwhile Microsoft’s $2.5bn acquisition of Minecraft shows how far multiplayer gaming worlds have come since the rise and fall of Second Life.
Over at Google, we see a major shift away from Google+ as a search ranking tool, with the abolition of authorship bylines, as the internet giant reverts focus to its far more successful AdWords and Android platforms.
This month we also bring you the best stats in digital marketing, including a look at why email ads get better conversion than social and how mobile traffic has now overtaken PCs for ecommerce shopping in the UK.
Finally we say a fond farewell to instant messaging pioneer MSN Messenger this month, which logged of for the final time. The former go to destination for youngsters seeking free chat platforms has been usurped by Skype and a plethora of mobile chat apps such as WhatsApp and WeChat. While MSN is gone, its spirit (and range of annoying emojis) will live on in text speak conversations across the globe.
Check out the full stories in our monthly newsletter here.
