With the Olympics less than a week away, which sponsors have made the best use of social media? This infographic from Gorkana shows that Coca-Cola has generated the greatest share of voice ahead of the games. It was discovered that Twitter is where most of the brands are engaging, with 54 per cent of engagement […]
With the Olympics less than a week away, which sponsors have made the best use of social media? This infographic from Gorkana shows that Coca-Cola has generated the greatest share of voice ahead of the games.
It was discovered that Twitter is where most of the brands are engaging, with 54 per cent of engagement taking place on the micro-blogging social media site, while news accounted for 14 per cent.
The infographic also looks at which stories are the best for driving social media chatter.
Source: http://www.gorkana.com
