TNS Global has found that 74% of the world’s digital messages were sent via mobile devices in January 2009 – a 15% year-on-year rise. In emerging markets the figure is even more striking, with 9 out of 10 messages being sent via mobiles. Some growth is being driven by mobile-based instant messaging which is now […]
TNS Global has found that 74% of the world’s digital messages were sent via mobile devices in January 2009 – a 15% year-on-year rise. In emerging markets the figure is even more striking, with 9 out of 10 messages being sent via mobiles. Some growth is being driven by mobile-based instant messaging which is now used by 13% of all mobile users (from 8% in 2008) and in particular by 41% of all smartphone users (from 13% in 2008).
Email is also increasingly moving away from the PC- in Japan 40% of all sent emails now come from mobile devices. In North America 69% of those who use email on the phones now access it daily (compared to 43% worldwide).
TNS Global: http://www.tns-us.com, 11/03/2009
