Germany has the most web users in Europe, but the Dutch and British spend the most time online, according to new data from comScore. The data provides an overview of Internet usage in Europe, showing 363.7 million unique people went online in March 2011 for an average of 26 hours per person.
Among the individual markets, Germany had the largest Internet audience (age 15+) with 49.7 million unique visitors, followed by Russia with 47.4 million visitors and France with 42.3 million visitors.
05/05/2011
Visitors coming from the Netherlands exhibited the highest engagement, spending 34.4 hours on average online in March – 33 percent higher than Europe as a whole – followed by the visitors in the United Kingdom who spent 33.0 hours on average.
Visitors in the Netherlands also viewed 3,515 pages each on average, 31 percent greater than the European average.
www.comscore.com