Google attracts the most web uses in Europe, but Facebook gets most of their time, according to new research from ComScore. Google Sites ranked as the top European web property in April, attracting 329.8 million unique visitors and reaching 90.3 percent of the total European Internet audience. 02/06/2011 Microsoft Sites ranked second with 269.3 million […]
Google attracts the most web uses in Europe, but Facebook gets most of their time, according to new research from ComScore. Google Sites ranked as the top European web property in April, attracting 329.8 million unique visitors and reaching 90.3 percent of the total European Internet audience.
02/06/2011
Microsoft Sites ranked second with 269.3 million visitors (73.7 percent reach), followed by Facebook.com in third place with 236.9 million visitors (64.9 percent reach).
Among the top properties for April, the biggest gains were seen by VEVO (up 3 percent) and Facebook.com (up 1 percent).
Social networks continued to drive engagement among Europeans, with Russian social network VKontakte exhibiting the highest average engagement among the top 30 properties.
In April, visitors spent an average of 494.9 minutes or 8.2 hours on the site, representing a significant 22 percent increase from the previous month.
Russian Mail.ru Group ranked second at 293.9 minutes or 4.9 hours, followed by Facebook.com with an average of 283.6 minutes or 4.7 hours.
Despite VKontakte’s lead in engagement, Facebook.com continued to account for the highest number of page views for April with 115.5 billion page views (up 5 percent), representing 12.8 percent of all pages viewed that month.
