Here are the top digital marketing data and case studies that caught our eye.

Ad blocking slow down? Filtering levels out at 21% in UK

Ad blocking levels have not risen in the first half of 2016, staying level at around 21%, according to new data.

Who is playing Pokémon Go? New research shows its not just millienials

Pokémon Go! is big business, with 13% of the adult UK population having downloaded the game, and more than 5 million playing it regularly, according to new research.

Digital skills tips: The path to becoming a tech CMO [INFOGRAPHIC]

In the marketing world, Chief Marketing Officer (CMO) is a title that most graduates can only dream of holding one day, and it doesn’t get any better than being a CMO of a top tech company such as Apple or Microsoft. This interactive chart from Ecardshack reveals the path to becoming a tech CMO.

Top tips for making viral videos [INFOGRAPIC]

Viral marketing appeals because of its low cost and organic nature – consumers share the message, rather than being pushed by the brand. This new infographic from One Productions offers viral marketing tips to stand out in an increasingly crowded market…

CASE STUDIES

Charity case study: “World’s biggest asshole” promotes organ donation

This new online video campaign from Donate Life uses dark comedy to show how even the “world’s biggest asshole” can do something very positive through organ donation. See why it’s our video viral of the week below…

Facebook Live case study: Smirnoff turns selfies into bespoke cocktails

Smirnoff recently launched a new campaign in New Zealand, that transforms people’s selfies with a customised cocktail recipe, creating them live on Facebook.

Data case study: ‘About My Vote’ site drives digital engagement for Electoral Commission

The Electoral Commission partnered with Squiz, the digital transformation business, to develop its EU Referendum microsite, which was created to provide an online information hub for voters in the lead up to the referendum.