Here are the top digital marketing data and case studies that caught our eye.

Mobile search trends: How desktop and smartphone searches differ

A third (36%) of web pages shown in Google mobile search results are different from those that appear for the same searches carried out on a desktop or laptop according to new research.

Ecommerce marketing in China: Making the most of ‘singles day’ (infographic)

This week saw the annual Singles Day take place in China, and retailers are eagerly anticipating the sales that are about to come through their websites. This infographic from Dyn looks at how brands can make the most of a day that celebrates the bachelor (or bachelorette) lifestyle…

Global advertising trends: Data-driven marketing now key

More than 80% of advertisers, marketers, service providers and technology developers across 17 countries believe that data plays an important role in supporting their respective efforts

Online Christmas trends: November 25th first big online shopping day

The first spike in online Christmas shopping in the UK will be November 25th with a projected spend of £208 million, a 51% increase over an average day’s online sales, according to a new report.

Taylor Swift Vs. Spotify: Is streaming killing or saving the music industry?

Taylor Swift is one of the biggest selling music artists on the planet right now- so last week when she decided to pull her entire back catalogue from Spotify, it sent shockwaves around the world. Is music streaming killing music by paying paltry royalties to artists, or is it saving a stagnating industry riddled with piracy and greedy record companies? New research from Nielsen looks at how ad-funded streaming affects people’s purchase decisions.

John Lewis ad: Facebook video views catching YouTube

The John Lewis Christmas ad has become a major part of the seasonal calendar in the UK and this year is no different. A week on from its digital debut, new stats show that Facebook is increasingly challenging YouTube when it comes to sharing videos.

Multi-screen trends: 40 somethings ‘more likely to second screen than youngsters’

Web users In Britain in their late 30s and early 40s more likely than 18-24 year olds to watch TV whilst online, according to new research.

Online security trends: 1 in 5 still using bank password on other sites (infographic)

One in five Americans are still using their online banking password for different website accounts, despite U.S. citizens losing $1.6 billion to fraud last year.

CASE STUDIES

Waitrose crowdsources digital choir for Christmas campaign

Waitrose called on the nation, and its own staff, to lend their voices to its Christmas advert this year in a new initiative called ‘Donate Your Voice’. In October, the supermarket ran an online campaign, created by BBH London, urging members of the public to form a virtual choir and sing the soundtrack for its Christmas advert.

Mobile marketing case study: Chupa Chips turns to Instagram for Halloween adventure

Ahead of Halloween 2014, BBH Asia Pacific Singapore and Chupa Chups launched a choose-your-own-adventure style Instagram game, as the confectionery first looks to appeal to its young audience during the biggest time of year for sharing candy.

Video case study: John Lewis puts digital first for Christmas ad

The annual John Lewis Christmas ad has become as much a part of a UK Christmas as Mince Pies, Santa Claus and woolly jumpers. This year, the retailer opted to preview its £1m ad on digital channels YouTube and Twitter first, ahead of its TV debut over the weekend.

Here it is, our 2014 Christmas advert. Say hello to #MontyThePenguin https://t.co/RPDaH2YYPk

— John Lewis (@johnlewisretail) November 6, 2014