Here are the top digital marketing data and case studies that caught our eye. Online video effectiveness: Which formats and frequency work best? As brands increasingly go ‘online first’ to premier their latest commercials, just how effective is video advertising? A new study uncovers the formats and frequency that can get the best results to […]
Here are the top digital marketing data and case studies that caught our eye.
Online video effectiveness: Which formats and frequency work best?
As brands increasingly go ‘online first’ to premier their latest commercials, just how effective is video advertising? A new study uncovers the formats and frequency that can get the best results to win consumers.
Google ad server outage: ‘Bannergate’ hits nearly 60,000 websites
In a stark reminder of how reliant modern business is on digital marketing, a Google DFP power outage on Wednesday night affected 55,185 sites and cost millions of pounds in lost revenues for publishers.
Almost every industry is being impacted by this (see graph below):
Digital leading surge in UK’s 4-million-strong ‘Freelance Economy’
As part of yesterday’s National Freelancers Day, new research from PeoplePerHour reveals
150% increase in businesses employing freelance support.
How do mobile gamers use social media? Males go to YouTube, Females go to Facebook (infographic)
With the success of Angry Birds, Temple Run and Candy Crush Saga, mobile gaming has become big business for advertisers and game developers alike. But how can marketers tap into this highly tech savvy audience? New research looks into the digital habits of the gaming generation.
CASE STUDIES
Video case study: How ‘10 hours walking in NYC’ became the most talked-about viral of the year
Just what is it like to be a woman walking the streets of New York City alone? This controversial video from non-profit organisation Hollaback! filmed the real-life reactions of men as a woman walks around the city. This case study looks at how the video put street harassment in the spotlight, getting a huge 37 million views in just three weeks.
Gaming case study: Shreddies’ Nana interactive video campaign gets high engagement
To promote its Shreddies cereal brand, Nestle UK launched a PlayCaptcha+ campaign to raise awareness and increase viewership of two short videos in the ‘Great British Nana Holiday’ series.Campaign results reported that 80% of users viewed 5 seconds or more of the video ads and the format worked well on mobile, with 61% of interactions occurring on tablet platforms.
Lacoste runs Snapchat competition #SpotTheCroc
Lacoste has launched its first campaign on Snapchat, as the sportswear brand looks to boost its digital reach to young fans. Lacoste has teamed up with BETC Digital to run the #SpotTheCroc competition on Snapchat, asking followers to find its iconic crocodile hidden in a series of five short videos. The competition runs for two months with a 10 second video to be shared every two weeks.
The videos for the campaign will illustrate various sports such as tennis, golf, skateboarding, slackline and rollerblading, in line with Lacoste’s brand signature: Life is a Beautiful Sport.
