Here are the top digital marketing data and case studies that caught our eye. Global adspend to rise 4.9% in 2015: Mobile, social and programmatic key drivers The global advertising market will grow up to 6% a year over the next three years, driven by mobile, social media and the transition to programmatic buying of […]
Here are the top digital marketing data and case studies that caught our eye.
Global adspend to rise 4.9% in 2015: Mobile, social and programmatic key drivers
The global advertising market will grow up to 6% a year over the next three years, driven by mobile, social media and the transition to programmatic buying of digital display, according to a new report.
Instagram now bigger than Twitter
Instagram has overtaken Twitter with 300 million users, as Facebook continues to monetise its photo-based social network with new ‘verified accounts’.
Global Facebook ad costs rise dramatically as shopping season ROI doubles
Overall Facebook advertising costs and ROI rose dramatically year-on-year in November 2014 according to the latest global data from Kenshoo.
Biggest Facebook topics of 2014: World Cup, Ebola and Malaysia Airlines top trending topics
Facebook has unveiled its Year in Review report, taking a look back at the moments, places and people that moved us in 2014.
Snapchat founder tops ‘Under 30 Power List’
The founder of the controversial app Snapchat has been voted by students as the most influential new media figure under the age of 30.
Watch this video from Vanity Fair interviewing the chat app CEO Evan Speigel and Micheal Bloomberg here:
The dos and don’ts of online branding: Why environment matters (infographic)
Consumers are 37% more likely to click on an ad on a site they trust, but the type of website where ad appears makes a difference, according to this new infographic from InSkin Media.
Drawing from the findings in the Familiarity, Frequency and Fine Lines report, which InSkin Media undertook with Rapp and Research Now, check out the key findings in infographic below.
CASE STUDIES
Video case study: Why the Lidl Christmas ad is most likely to make us buy than the John Lewis penguin
The UK’s most enjoyed and best-loved Christmas TV advertising of 2014 is John Lewis’s Monty the Penguin, but is it the most effective in terms of ROI? This case study uncovers why Lidl’s Surprises ad proved to be the most persuasive, with respondents saying it made them more likely to buy the brand.
Viral case study review of 2014: YouTube reveals biggest videos of 2014
YouTube has revealed the most popular videos of 2014, marking the occasion with a video assembling some of its most popular Vloggers. The video features a mash-up of the most popular YouTube videos of 2014 — including the Ice Bucket Challenge and Nicki Minaj’s ‘Anaconda’. Many of those moments also feature in YouTube’s ‘top trending videos’ which it released, along with its chart of the most popular videos globally and in the UK, to run alongside its review of the year. The ‘Mutant Giant Spider Dog’ — a dog dressed as a spider that ran around terrifying inhabitants of a Polish town — also features in the video, and came first in YouTube’s list.
The ads of Christmas past: Coke’s ‘Holidays are coming’ tops list
ISBA, the Voice of British Advertisers surveyed its members from more than 400 brands to find out their favourite ever past Christmas ads, with Coke’s ‘Holiday’s Are Coming’ leading the way. Coke’s Festive Ad-campaign took an upswing since 1995 when the drinks giant started rolling out a batch of Special Christmas Delivery trucks lit up with thousands of lights and the words, “Holidays are coming.” The Truck Ad-campaign has been so successful that the arrival of these trucks is considered to be indicative of the on-set of the festive season by many in North America today.
