Here are the top digital marketing data and case studies that caught our eye. Dawn of the Chief Data Officer With rising levels of data and growing pressure to deliver a more personalised service, companies are increasingly switching to the new ‘Chief Data Officer’ role. This new infographic looks at a guardian of data quality […]
Here are the top digital marketing data and case studies that caught our eye.
Dawn of the Chief Data Officer
With rising levels of data and growing pressure to deliver a more personalised service, companies are increasingly switching to the new ‘Chief Data Officer’ role. This new infographic looks at a guardian of data quality will be a crucial role in the coming 12 months.
Millennials ‘to spend $750 each on media content in 2015’
North American millennials will spend over $62 billion on media content in 2015, despite being dubbed as the ‘generation that won’t spend’, according to a new report.
Top newspaper sites on Twitter: Guardian stories most shared
The Guardian, Daily Telegraph and Daily Mail figure in the top three positions in a study which analyses top UK newspaper websites for their popularity on social network, Twitter.
16 biggest challenges faced by tech companies (infographic)
One third of tech companies don’t think they have enough knowledge of prospective clients, according to this new infographic looking into 16 biggest business challenges faced by tech companies today.
CASE STUDIES
How to handle a marketing fail: Mobile bug wakes up Australians an hour early
Smartphone users in Australia were given a rude awakening on 13th January 2015, when a technical glitch meant the customers of mobile network Optus were woken up an hour earlier by their alarm apps. This case study looks at how the brand reacted to the social media backlash with offers of free coffee and food.
.@Optus says sorry for #optuswrongtime with free coffee in #Brisbane pic.twitter.com/5GeLGdOBaf
— Patrick Williams (@iampatwilliams) January 14, 2015
App case study: How Monument Valley game generated $4.5m profits with a team of just 8
With mobile games proving big business, what exactly does it take to make it to some of the best game lists of the year? Ustwo, the developer behind indie smash hit Monument Valley, has provided a rare insight into the production costs, pricing strategies and sales breakdowns that helped the award winning puzzler become one of 2014’s success stories.
FMCG case study: Weetabix targets ‘mummy bloggers’ in ‘Weetabuddies’ campaign
In January 2015, Weetabix launched a £5.5m multi-channel push featuring ‘Weetabuddies’ characters to encourage more families and kids to the breakfast cereal brand. This case study looks at how the food brand created a fun interactive campaign that got parents onside while encouraging kids to play with their food (in a good way).
