Here are the top digital marketing data and case studies that caught our eye. Can big data predict this year’s Oscars (again)? The company which has successfully predicted the Best Picture Oscar winner in both 2013 and 2014 – by analysing web surfing habits of people with similar demographics to Oscar voters – has released […]
Here are the top digital marketing data and case studies that caught our eye.
Can big data predict this year’s Oscars (again)?
The company which has successfully predicted the Best Picture Oscar winner in both 2013 and 2014 – by analysing web surfing habits of people with similar demographics to Oscar voters – has released its prediction ahead of Sunday’s 87th Academy Awards.
Digital to account for 50% of UK ad spend this year- report
Digital marketing will make up half of all adspend in the UK during 2015, with UK growth outstripping US and Western Europe by 60%, according to new research.Top 5 smart cities of 2015: Barcelona crowned king of tech innovation
Top 5 smart cities of 2015: Barcelona crowned king of tech innovation
Barcelona has been named as the top smart city of 2015, making the best use of connected devices and systems for its citizens and visitors, according to new research.
The new study, from Juniper Research revealed the top ranking smart cities globally for 2015:
1. Barcelona
2. New York
3. London
4. Nice
5. Singapore
Agencies reveal top mobile marketing barriers: Brand safety and consumer privacy
Brand safety and privacy remain top challenges for mobile industry, but the sector is unlocking new budgets within agencies, according to and IAB survey of media agencies across Europe.
Ireland marketing trends: Twitter more effective than Facebook? (infographic)
Two thirds of marketers in Ireland believe that Twitter is the most effective social platform for business, but Facebook is the ‘most important’ according to the results of a new study.
CASE STUDIES
Sprite comedy channel wins over Saudi Arabian consumers (and avoids censors)
How do you integrate a bold brand like Sprite into a heavily censored region such as Saudi Arabia? This case study looks at how the drinks brand used a YouTube comedy series tied with digital and on pack promotion to win over the youth audience and get round content filtering, boosting sales 15% in the process.
Content marketing case study: How Almarai inspired its fasting customers during Ramadan
How do you get people to eat your products during Ramadan – a month of fasting? This case study looks at how Almarai a large dairy company in the Middle East launched a health and wellness social media campaign to support and inspire those fasting and most importantly keep the brand front of mind.
Nivea user generated ‘Captivating Tales’ beat sales targets by 11%
In a bid to grow its market share across the Gulf region, Nivea encouraged Arab women to express themselves through writing and bring it to life through short films. This case study looks at how the beauty brand combined social and video content to help sales of its new body lotion steal 12% market share from its largest rival in just a year.
