Here are the top digital marketing data and case studies that caught our eye. UK retailers failing at email customer service (but improving on Twitter) Despite significant investment in digital channels, UK retailers are still only answering just over half (55%) of routine customer questions asked via the email, Twitter and web channels, according to […]
Here are the top digital marketing data and case studies that caught our eye.
UK retailers failing at email customer service (but improving on Twitter)
Despite significant investment in digital channels, UK retailers are still only answering just over half (55%) of routine customer questions asked via the email, Twitter and web channels, according to new research.
Why direct mail still maters (and how digital can help)
While marketers still like to use print mail, they want more for modern campaigns. This new infographic from the Direct Marketing Association shows how digital innovations such as ‘clickable paper’ can boost relevancy and accountability.
Facebook mobile app ad spend jumps 235% but clicks fall
Spend on Facebook mobile app ads rose a massive 235% last year, but click through rate (CTR) fell as competition increased, according to a new global study.
CASE STUDIES
Food case study: Mustard brand only accepts fans with good taste (and good spelling)
How can the world’s most discerning Dijon help people celebrate good taste once again? This case study looks at how Grey Poupon to the risky strategy of only allowing ‘classy’ people to like its brand page on Facebook via a profile scanning app.
Social video case study: AT&T helps users argue case for mobile ownership with Facebook app
Back in 2012, AT&T ran a Facebook campaign to promote some of its 4G phones. The “You’ve Got A Case” app accesses their Facebook profile to generate a customised video that let the user “make a case” to their friends and family of why they should purchase them a new smartphone . This case study looks at how the communications giant made smart use of social media apps to get a record –breaking quarter for smartphone sales.
Content marketing case study: How Intel and Toshiba got an audience of 70 million with social storytelling
Two electronics giants had a challenge. Intel wanted to refresh “Intel Inside” and Toshiba wanted to boost awareness of its Ultrabook. They teamed up to create a social storytelling campaign that garnered 70million views. See how below…
