Here are the top digital marketing data and case studies that caught our eye.

It’s official: Chrome overtakes IE as world’s most popular browser

After years of debate over which browser is best, the industry has finally reached a consensus: Google Chrome is more widely used than Microsoft Internet Explorer.

Top smartwatch brands: Apple leads way (but demand is small)

With the anniversary of the Apple Watch coming up over the weekend, new research looks into the top-selling smartwatch brands in both the US and UK.

Marketers failing to turn big data into big profits [INFOGRAPHIC]

A survey among close to 1200 professionals across different industries shows that while more than half recognize the importance of big data, only a quarter is able to achieve productivity gains.

CASE STUDIES

Facebook case study: Games maker wins back lost players

From Farmville to Angry Birds, online gaming can often be a passing fad. So how can games makers re-engage former players? The case study looks at how RJ Games used Facebook to prompt almost half of players to pay more and continue playing.

Gamification case study: Singapore bank ‘lifestyle app’ turns players into shoppers

DBS Bank Asia used 3radical’s mobile gamification platform to reach credit card customers in Singapore, increasing app open rates have an increased by an astounding 31%.

Twitter case study: Snack food brand uses A/B tests to optimise tweets

Snack food company Teman Nabati reached new audiences with a followers campaign on Twitter. This case study looks at how the Indonesian brand beat its follower growth goals by 42%.

Jalan-jalan bareng orang terkasih, malam minggu gini enaknya jajan Nabati 😉 pic.twitter.com/FdGW4riI5Z

— Teman Nabati (@TemanNabati) December 5, 2015