Here are the top digital marketing data and statistics that caught our eye. Advertisers ‘pay 3 times more for cookie-based ads’ Online ad exchanges cost three times more for cookie-based ads that have access to data about other web sites that consumers have visited, according to a new study. Mobile ads ‘twice as effective as […]
Here are the top digital marketing data and statistics that caught our eye.
Advertisers ‘pay 3 times more for cookie-based ads’
Online ad exchanges cost three times more for cookie-based ads that have access to data about other web sites that consumers have visited, according to a new study.
Mobile ads ‘twice as effective as PCs’- BBC study
Advertising that runs on mobile devices is much more effective than that on PCs, particularly when it targets affluent users, according to new study.
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How are brands measuring social media success?
The rush for social media engagement metrics, such as ‘likes’, ‘follows’, ‘retweets’ or Google ‘+1s’ has resulted in confusion over how much this social interaction is actually worth to a brand. This infographic, from Google’s Wildfire, looks at how large companies are measuring their social media success.
A day in the life of a tablet user: iPad generates four times more traffic than Android in US
While Android makes headway in many regions, Apple continues to dominate the tablet market in the US, with iPad users generating 4 times more traffic than people on Android tablets.
Mobile ad buyers ‘to double send this year’ (infographic)
Global mobile ad buyers are planning to double their spend on mobile this year, with 90% of agency trading desks using demand-side platforms to buy inventory, compared with 49% last year, according to a new survey.
Global mobile ad buyers are planning to double their spend on mobile this year, with 90% of agency trading desks using demand-side platforms to buy inventory, compared with 49% last year, according to a new survey.
Top smartphone apps in Southeast Asia: Facebook and Google Play lead way
Facebook has topped a ranking of smartphone apps in Southeast Asia, with LINE, WhatsApp, Google Play and Blackberry Messenger also proving popular, according to new research.
In an Internet hour: How Australia spends its time on the web
Social media is the most popular activity online for Australians, followed by services such as email and chat, according to new research.
How much do musicians earn on iTunes, Spotify and YouTube? Biggest earners revealed
Musician Zoe Keating has revealed her iTunes, Spotify, YouTube and Pandora payouts for 2013- showing that downloads are still more valuable than streams for artists looking to make sales online.
2013 music sales & streaming numbers for a middle-aged mom in a non-album cycle http://t.co/4YEV44vDGB
— Zoe Keating (@zoecello) February 21, 2014
