Twitter is testing a new ‘Promoted Trends’ tool with Pixars upcoming new movie Toy Story 3, as the micro-blogging site seeks new ways to turn its popularity into cash. Twitter already allows advertisers to insert messages into users’ streams through a program called Promoted Tweets, is also exploring the idea of selling its trending feature, […]
Twitter is testing a new ‘Promoted Trends’ tool with Pixars upcoming new movie Toy Story 3, as the micro-blogging site seeks new ways to turn its popularity into cash. Twitter already allows advertisers to insert messages into users’ streams through a program called Promoted Tweets, is also exploring the idea of selling its trending feature, which highlights topics popular with its users.
The tool lets advertisers insert their own trend to display on users’ home pages, which is highlighted in yellow to alert users that the topic is promoted, not organic. Users who click on the link are lead to a search results page on Twitter to see what people are saying about the film.
18/06/2010
“As we have always said, we plan to test different advertising and promotional models in these early stages of our monetization efforts. As part of this effort, today we began testing Promoted Trends, which is an extension of our Promoted Tweets platform,” a Twitter spokeswoman said.
“These Promoted Trends initially appear at the bottom of the Trending Topics list on Twitter and are clearly marked ‘Promoted.’ As conversations about the topic increase, Promoted Trends may move up the list.”
