Twitter is mulling plans to insert ‘promoted tweets’ in the platform’s main messages stream in a bid to accelerate ad revenue growth, according to a news report. The Financial Times reports the micro-blogging site is also considering other options, including time-sensitive discount coupons and enhanced profile pages for brands. Twitter is this year expected to […]
Twitter is mulling plans to insert ‘promoted tweets’ in the platform’s main messages stream in a bid to accelerate ad revenue growth, according to a news report. The Financial Times reports the micro-blogging site is also considering other options, including time-sensitive discount coupons and enhanced profile pages for brands.
Twitter is this year expected to earn $100million in revenue, a figure dwarfed when compared to Facebook’s $3.5billion. Users may also see a tweet from a brand they are following pop-up when the log-in, even if that tweet had been posted hours earlier. It is potentially a risky move – earlier this year, Twitter users on iPhone reacted with fury when promoted tweets appeared in their timeline after ‘QuickBar’ was introduced in a software update.
28/06/2011
Twitter has so far failed to confim or deny the report, but spokesman Matt Graves said: “We are always talking with marketers about ways they could potentially get more out of Twitter. Some of these discussed concepts may materialise, others will not. However, one concept that will not materialise is the ability to edit Tweets about a brand.”
Read the full FT report here
