New research from eMarketer suggests that the UK is now Europe’s leading online economy. As competition in the communications sector has pushed prices down, broadband subscriptions and time spent online have risen. The UK now has 12m broadband-enabled households, overtaking both Germany (11.8m) and France (11.2m). In addition, UK internet users each spend up to […]
New research from eMarketer suggests that the UK is now Europe’s leading online economy. As competition in the communications sector has pushed prices down, broadband subscriptions and time spent online have risen. The UK now has 12m broadband-enabled households, overtaking both Germany (11.8m) and France (11.2m). In addition, UK internet users each spend up to six hours more online per week. As of March 2007, 47.1% of UK households had broadband connections and eMarketer predict that this could rise to 76.8% by 2011 (equivalent to 20m households). Further data also shows that the internet is showing high penetration across all age groups: nearly 25% of British users are now over 50.
Informa’s Converging Media (CM) Index for May 2006 (which measures digital content consumption across multiple platforms) also estimated that the UK was the most digital country in Western Europe.
From ENN: http://www.emarketer.com, 28/03/2007
Informa: http://www.informa.com
