GroupM have forecast that online adspend in the UK will slow significantly during 2009, writes ClickZ. According to the firm’s “This Year Next Year” report, GroupM expects year-on-year growth of just 3.7% in 2009, compared to 22% in 2008 and 36% in 2007. However the firm also anticipates that online will remain the only advertising […]
GroupM have forecast that online adspend in the UK will slow significantly during 2009, writes ClickZ. According to the firm’s “This Year Next Year” report, GroupM expects year-on-year growth of just 3.7% in 2009, compared to 22% in 2008 and 36% in 2007. However the firm also anticipates that online will remain the only advertising sector to experience growth during 2009. Total UK adspend for all media is expected to fall during 2009, according to the study.
Further research from eMarketer also predicts much lower growth in 2009, with the firm now predicting a year-on-year rise of 7.2% (£3.58bn) in the UK.
Globally ZenithOptimedia expects total adspend to fall £14bn (down 0.2%) though online is still predicted to rise by 17.7%.
From ClickZ: http://www.clickz.com, 05/12/2008
GroupM: http://www.groupm.com
