Enders Analysis predicts that internet advertising will overtake TV as the UK’s biggest ad platform during 2008, writes Broadcast. The firm forecasts that online adspend will grow 26.4% to reach £3.56bn against TV which is expected to fall 2.5% to £3.39bn. The figures put online at 19% of all UK adspend. Online video advertising is […]
Enders Analysis predicts that internet advertising will overtake TV as the UK’s biggest ad platform during 2008, writes Broadcast. The firm forecasts that online adspend will grow 26.4% to reach £3.56bn against TV which is expected to fall 2.5% to £3.39bn. The figures put online at 19% of all UK adspend.
Online video advertising is predicted to reach £35m during the year, with most advertisers using existing TV spots.
Google is expected to take 80% of all UK search advertising spend in 2008, up from 78% in 2007.
From Broadcast: http://www.netimperative.com, 18/06/2008
Enders Analysis: http://www.endersanalysis.com/
