New data from Nielsen Online has found that British web users are getting older, writes StrategyEye. In October 2007 the average age was 37.9, up from 35.7 at the same time the year before. During the same period the proportion of under 25s online fell from 29% to 25%. In contrast the number of over […]
New data from Nielsen Online has found that British web users are getting older, writes StrategyEye. In October 2007 the average age was 37.9, up from 35.7 at the same time the year before. During the same period the proportion of under 25s online fell from 29% to 25%. In contrast the number of over 55s using the internet in the UK grew 22% during the 12-month period to 19%. Neilsen Online’s Alex Burmaster commented: “New online offerings and technology are usually targeted at the young, but it’s possible brands could be missing a trick if they continue down this path in the future.”
From StrategyEye: http://www.strategyeye.com, 31/12/2007
Nielsen Online: http://www.nielsen-online.com
