The latest IAB US / PwC online adspend report puts total online ad revenues for 2007 at $21.2bn (£10.78bn) – up 26% on 2006’s record figure, writes eMarketer. Q4 2007 revenues reached $5.9bn (£3bn) – the highest ever quarterly figure and a 24% increase year-on-year. The study found that search, display, classifieds and lead generation […]
The latest IAB US / PwC online adspend report puts total online ad revenues for 2007 at $21.2bn (£10.78bn) – up 26% on 2006’s record figure, writes eMarketer. Q4 2007 revenues reached $5.9bn (£3bn) – the highest ever quarterly figure and a 24% increase year-on-year. The study found that search, display, classifieds and lead generation all continued to grow. Consumer advertisers remained the largest category representing 55% of all 2007 revenues (from 52% in 2006).
From eMarketer: http://www.emarketer.com, 23/05/2008
IAB US: www.iab.net
