Online viewers watched 3.5m programmes using the BBC’s iPlayer service in the first two weeks following its relaunch on Christmas Day, writes Brand Republic. The iPlayer site attracted over 1m visitors during the period with an average of 250,000 programmes being downloaded or streamed each day. Figures from Hitwise show that traffic to the iPlayer […]
Online viewers watched 3.5m programmes using the BBC’s iPlayer service in the first two weeks following its relaunch on Christmas Day, writes Brand Republic. The iPlayer site attracted over 1m visitors during the period with an average of 250,000 programmes being downloaded or streamed each day. Figures from Hitwise show that traffic to the iPlayer site grew 14-fold between the beginning of December and the beginning of January. The site also entered the ranks of 100 most visited websites in the UK, peaking at number 62.
According to The Telegraph the BBC is also in negotiation with ISPs to cache copies of the most popular programmes directly at local exchanges. ISPs have voiced concerns about the amount of bandwidth iPlayer traffic could consume. “Project Cheetah” will see the BBC place around 200 servers at various points on the BT network, reducing the amount of traffic from the BBC’s central servers.
From Brand Republic: http://www.brandrepublic.com, 15/01/2008
BBC iPlayer: http://www.bbc.co.uk/iplayer
