Virgin Media plans to launch its first full internet-connected TV service in partnership with Tivo by the end of the year. The service will bring the web to the TV screen, in the form of apps, and will offer a search service similar to Google. There will also be apps such as Spotify pre-loaded onto […]
Virgin Media plans to launch its first full internet-connected TV service in partnership with Tivo by the end of the year. The service will bring the web to the TV screen, in the form of apps, and will offer a search service similar to Google.
There will also be apps such as Spotify pre-loaded onto the service, too – so people can listen to their music, while browsing the TV menu. As yet, however, there is no detail on Tivo pricing, a specific launch date, beyond “later this year” or information on how Virgin’s existing 3.7 million customers will be able to upgrade their set-top boxes.
15/06/2010
Speaking to the Telegraph, Cindy Rose, executive director of digital entertainment, said: “There is now a generation of people who are not satisfied with the linear TV experience – we need to be ready for them.”
Speaking about the commercial opportunities the new venture, Rose said: “There is clearly the opportunity to ramp up our commercial activity pretty aggressively. There’ll be an increased amount of advertising around on-demand content, plus a new market around advertising in the service’s search bar. There will also be an opt-in advertising service which will allow us to serve more targeted adverts – based on people’s activity across the service.”
