Nielsen surveyed global consumers’ attitudes towards different types of advertising. 92% said they trusted recommendations from personal acquaintances, 70% trusted consumer opinions posted online and 50% trusted “emails that I signed up for”. View larger image below:
Nielsen surveyed global consumers’ attitudes towards different types of advertising. 92% said they trusted recommendations from personal acquaintances, 70% trusted consumer opinions posted online and 50% trusted “emails that I signed up for”.
View larger image below:
