Why Bing bets on entertainments as trigger for retaining users

Jun 25, 2010 | Uncategorized

Microsoft has updtated its new Bing search engine with Bing a bespoke ‘Bing Entertainment’ search category. The category lets users search for films, TV and games. You should be able to watch a show, listen to online music, or play a game with a few clicks.”Music searches will also return lyrics and will also – […]

Microsoft has updtated its new Bing search engine with Bing a bespoke ‘Bing Entertainment’ search category. The category lets users search for films, TV and games. You should be able to watch a show, listen to online music, or play a game with a few clicks.”Music searches will also return lyrics and will also – in the US- return playable streams from 5m songs licensed through Microsoft’s Zune service. Users can play a full stream once, and thereafter for 30 seconds.
Hailing the improvements, senior Microsoft VP Yusuf Mehdi said: “We are trying to remove all of those hurdles that block you from enjoying [entertainment content]. You should be able to watch a show, listen to online music, or play a game with a few clicks.”
25/06/2010

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